When you are a member of Society of American Florists you will receive a message each week, Sales Wake Up. It is always full of interesting important information for the floral industry more important for your business.
This morning I reposted the article on how to make sure your hydreangeas are fully hydrated, it is priceless information,very timely with the summer weddings and events.
Go to www.safnow website, or call Society of American Florists at 1-800-336-4743. Ask about becoming a member, the benefits,publications, meetings and networking. This is about the business of being a grower,wholesaler and retailer,all together, helping each other. Call me at 1-612-362-3102 if you like ,I will talk with you about SAF and what it is to me personally.
Tuesday, June 25, 2013
SAF Information on Hydreangea care
Select LanguageEnglishAfrikaansAlbanianArabicArmenianAzerbaijaniBasqueBelarusianBulgarianCatalanChinese (Simplified)Chinese (Traditional)CroatianCzechDanishDutchEstonianFilipinoFinnishFrenchGalicianGeorgianGermanGreekHaitian CreoleHebrewHindiHungarianIcelandicIndonesianIrishItalianJapaneseKoreanLatvianLithuanianMacedonianMalayMalteseNorwegianPersianPolishPortugueseRomanianRussianSerbianSlovakSlovenianSpanishSwahiliSwedishThaiTurkishUkrainianUrduVietnameseWelshYiddish Flattened Hydrangea? Drink Up
Submitted by Sheila Santiago on June 20, 2013
in Industry News
Dahlias, hydrangeas and other of the floral industry’s more “fleeting” blooms go under the microscope at SAF Phoenix 2013, when two leading care and handling experts show attendees how to “Overcome Your Fear of Difficult Blooms.”
Industry members can learn care and handling techniques for challenging blooms during the live-demo workshop "Overcome Your Fear of Difficult Flowers" at SAF's 129th annual convention Sept 19-21 in Phoenix.
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Gay Smith, technical consulting manager of Chrysal USA, and Jim Daly, president of Floralife, Inc., will lead the 90-minute live-demo workshop focused on care and handling techniques for some of the industry’s most finicky exotic and specialty cut flowers. A sneak preview of the type of info they’ll share:
“Hydrangea blooms may look like a mastodon sat on them when you open the box, but handled correctly they’ll plump up fast,” said Gay Smith of Chrysal USA. When you give the stems a fresh cut, “take off at least an inch and don’t leave any old stem tissue,” she said. Put the stems in a clean bucket of fresh hydration solution, let them sit outside the cooler for 30 minutes to allow condensation on the florets to evaporate, then place them in the cooler and let them have a good long drink (at least overnight and up to three days). Be sure to top off the bucket with fresh solution often. “It’s common for hydrangeas to drink a bucket dry overnight or during a weekend,” Smith said. “Make sure you let flowers fully hydrate in fresh solution overnight so the blooms fully harden-off before using them in a design.”
SAF Phoenix 2013 takes place Sept. 18-21 at the Sheraton Wild Horse Pass in Chandler, Ariz. See the complete program and register online or download the brochure
Submitted by Sheila Santiago on June 20, 2013
in Industry News
Dahlias, hydrangeas and other of the floral industry’s more “fleeting” blooms go under the microscope at SAF Phoenix 2013, when two leading care and handling experts show attendees how to “Overcome Your Fear of Difficult Blooms.”
Industry members can learn care and handling techniques for challenging blooms during the live-demo workshop "Overcome Your Fear of Difficult Flowers" at SAF's 129th annual convention Sept 19-21 in Phoenix.
--------------------------------------------------------------------------------
Gay Smith, technical consulting manager of Chrysal USA, and Jim Daly, president of Floralife, Inc., will lead the 90-minute live-demo workshop focused on care and handling techniques for some of the industry’s most finicky exotic and specialty cut flowers. A sneak preview of the type of info they’ll share:
“Hydrangea blooms may look like a mastodon sat on them when you open the box, but handled correctly they’ll plump up fast,” said Gay Smith of Chrysal USA. When you give the stems a fresh cut, “take off at least an inch and don’t leave any old stem tissue,” she said. Put the stems in a clean bucket of fresh hydration solution, let them sit outside the cooler for 30 minutes to allow condensation on the florets to evaporate, then place them in the cooler and let them have a good long drink (at least overnight and up to three days). Be sure to top off the bucket with fresh solution often. “It’s common for hydrangeas to drink a bucket dry overnight or during a weekend,” Smith said. “Make sure you let flowers fully hydrate in fresh solution overnight so the blooms fully harden-off before using them in a design.”
SAF Phoenix 2013 takes place Sept. 18-21 at the Sheraton Wild Horse Pass in Chandler, Ariz. See the complete program and register online or download the brochure
Wednesday, June 12, 2013
Special Event Class
The Special Event Class will be Jully 22-26 , 2013.Want to build yoyur event business? Here is how.
This class is created and designed for that person that advertises and creates events for their customers. Events of 4 people at a special dinner party, a birthday party,graduation ,wedding of 4 to a thousand guests.
As part of the class we will take a couple of field trips,one to an event site and another to an event provider. They will tour us around their facility plus have a question and answer session to learn more what they expect from the florist and what you can count on them for.
We will have a lesson in draping a room from Grand Designs, Michael Weinmeyer will speak with us about ordering fresh products,Jacquie Knutson will talk with us on special ordering from supply department and how to help us serve you .A major event company will be here sharing with you advertising,marketing,selling,permotions.
Come with questions,ideas,concerns and a sharp knife.
The class has design time to create table event settings, with flowers,candles,glass and decorative accents.
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