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Submitted by Sheila Santiago on June 20, 2013
in Industry News
Dahlias, hydrangeas and other of the floral industry’s more “fleeting” blooms go under the microscope at SAF Phoenix 2013, when two leading care and handling experts show attendees how to “Overcome Your Fear of Difficult Blooms.”
Industry members can learn care and handling techniques for challenging blooms during the live-demo workshop "Overcome Your Fear of Difficult Flowers" at SAF's 129th annual convention Sept 19-21 in Phoenix.
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Gay Smith, technical consulting manager of Chrysal USA, and Jim Daly, president of Floralife, Inc., will lead the 90-minute live-demo workshop focused on care and handling techniques for some of the industry’s most finicky exotic and specialty cut flowers. A sneak preview of the type of info they’ll share:
“Hydrangea blooms may look like a mastodon sat on them when you open the box, but handled correctly they’ll plump up fast,” said Gay Smith of Chrysal USA. When you give the stems a fresh cut, “take off at least an inch and don’t leave any old stem tissue,” she said. Put the stems in a clean bucket of fresh hydration solution, let them sit outside the cooler for 30 minutes to allow condensation on the florets to evaporate, then place them in the cooler and let them have a good long drink (at least overnight and up to three days). Be sure to top off the bucket with fresh solution often. “It’s common for hydrangeas to drink a bucket dry overnight or during a weekend,” Smith said. “Make sure you let flowers fully hydrate in fresh solution overnight so the blooms fully harden-off before using them in a design.”
SAF Phoenix 2013 takes place Sept. 18-21 at the Sheraton Wild Horse Pass in Chandler, Ariz. See the complete program and register online or download the brochure
Tuesday, June 25, 2013
Wednesday, June 12, 2013
Special Event Class
The Special Event Class will be Jully 22-26 , 2013.Want to build yoyur event business? Here is how.
This class is created and designed for that person that advertises and creates events for their customers. Events of 4 people at a special dinner party, a birthday party,graduation ,wedding of 4 to a thousand guests.
As part of the class we will take a couple of field trips,one to an event site and another to an event provider. They will tour us around their facility plus have a question and answer session to learn more what they expect from the florist and what you can count on them for.
We will have a lesson in draping a room from Grand Designs, Michael Weinmeyer will speak with us about ordering fresh products,Jacquie Knutson will talk with us on special ordering from supply department and how to help us serve you .A major event company will be here sharing with you advertising,marketing,selling,permotions.
Come with questions,ideas,concerns and a sharp knife.
The class has design time to create table event settings, with flowers,candles,glass and decorative accents.
Friday, May 24, 2013
Creating and Designing with Decorative Wires
This has been an exceptional week in the Learning Resource Center at the Institute of Floristry,I mean amazing.
Deb Schwarze, soon to be AIFD is teaching the class on The Wonderful World of Wire,all sizes,shapes,ideas,so much. This is the first class, a new offering from The Institute of Floristry.
Many of our customers and staff talk about wire,using it, how to identify it, what to callthe sizes whe ordering, and what do you do with it. Many designers see it at the shows and programs that Koehler & Dramm offers,they purchase it, then want and need ways to use it and make money in the process. That is what this class,and all of them are for,learning,sharing and using for a higher profit.
We,Debi, the class and I are in the process of writing a hand book about wires,the ones we have available,a glossary of terms and techmiques and tools,yes wonderful tools that make the process enjoyable and easy.
Look at some of these examples that the class created with Debi's exquise talent
and patience. Of coarse we sell all of the products,except the Swaroski chrystals, those are a generous gift to the students by Debi. We will offer this class again next year.
We are now in the process of creating the 2014 schedule,any requests for classes or Hands on Wednesday subjects...lets keep this to floral design!!!!
Deb Schwarze, soon to be AIFD is teaching the class on The Wonderful World of Wire,all sizes,shapes,ideas,so much. This is the first class, a new offering from The Institute of Floristry.
Many of our customers and staff talk about wire,using it, how to identify it, what to callthe sizes whe ordering, and what do you do with it. Many designers see it at the shows and programs that Koehler & Dramm offers,they purchase it, then want and need ways to use it and make money in the process. That is what this class,and all of them are for,learning,sharing and using for a higher profit.
We,Debi, the class and I are in the process of writing a hand book about wires,the ones we have available,a glossary of terms and techmiques and tools,yes wonderful tools that make the process enjoyable and easy.
Look at some of these examples that the class created with Debi's exquise talent
and patience. Of coarse we sell all of the products,except the Swaroski chrystals, those are a generous gift to the students by Debi. We will offer this class again next year.
We are now in the process of creating the 2014 schedule,any requests for classes or Hands on Wednesday subjects...lets keep this to floral design!!!!
Wednesday, May 1, 2013
"The Bouquet " Art In Bloom 2013 Special Event Design Team
Thank you to the amazing talented design team that created "The Bouquet " for Art In Bloom 2013, at Minneapolis Institute of Art.
From Left to right:
Dixie Nelson,Susie Andler,Keiko Sandri CPFD, Ardith Beveridge AIFD, Co-Chair Marge Jacobson CPFD, Jessie Thompson, Maureen DeBruyn, Mary Andler, Jeanine Greenfield, Cheryl Stanius-Deiman, Irene Alton, Peggy Britton
From Left to right:
Dixie Nelson,Susie Andler,Keiko Sandri CPFD, Ardith Beveridge AIFD, Co-Chair Marge Jacobson CPFD, Jessie Thompson, Maureen DeBruyn, Mary Andler, Jeanine Greenfield, Cheryl Stanius-Deiman, Irene Alton, Peggy Britton
Friday April 19,2013
Off to class after another good breakfast.
Petra is the instructor today for bridal bouquet designs. Great ideas and techniques,she is very good.
Lunch,breaks,wine for graduation was wonderful.
Petra is the instructor today for bridal bouquet designs. Great ideas and techniques,she is very good.
Lunch,breaks,wine for graduation was wonderful.
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