Your business card “says/screams/whispers volumes” about your worth, says small business champion Cinda Baxter in her blog, “Always Upward.” A chic, polished card conveys success, while a “chintzy” card gives an impression that is “wobbly, or worse,” she says. Not sure yours makes a good statement? Follow these business card dos and dont’s from graphic designer Nancy Owyang, founder of Eye 2 Eye Graphics:
DO: • Pick “memorable” attributes. Abandon the black 12-pt. Times New Roman or Comic Sans and play with design, color, shape, size and texture for a card that doesn’t resemble anyone else’s. • Tell a story. Don’t just slap on your title; communicate “what you do, how well you do it and why you do it better than anyone else,” Owyang says. Instead of “floral designer,” try an endorsement such as, “providing Charleston top-rated floral arrangements and service. • Print on paper that people can write on. Many people like to make notes, which doesn’t work on high-gloss paper, unless you hand out permanent markers, as well, Owyang says”
DON’T: • Use Gmail, Hotmail or AOL for your business email. Using a personal email address “is a mark against your professionalism and credibility,” Owyang says. An email address with your business URL is more serious and it reinforces your business name with customers. • Have advertisements for other businesses on back. In exchange for free printing, some printers put their information on the back of the card. This distracts from your brand and hints that you didn’t invest much. • Include outdated information. Crossed out or inaccurate information diminishes your image. If you move or change your number, get new cards printed as soon as possible.
source: www.safnow.org
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