Wednesday, November 16, 2011





More photos - Photo Gallery >>>
http://www.institutefloristry.com/wordpress/?p=1854

Saturday, November 12, 2011

11/12/11 Chelmsford England

The Wedding Day started very early, 5:00AM here with a nice brisk walk. The weather is nice and warm, overcast, no wind. Great day for Emily and Ross to be married.
After my walk, I cleaned up and went to Deborah's house. We had wired and taped beautiful cymbidium orchids for bridesmaids and several table "decks" as they say, decorations.I also made Emily's bridal bouquet of gloriosa. WE were anxious about the lilies holding up. Some were in a bouquet holder but many others were glued into the frame. I glued lily leaves on the back of the bouquet holder. Then I made an armature of silver aluminum wire to wrap around the holder and down almost to the floor for the plumosus and gloriosa support. Tying the armature at intervals with silver metallic wire. With this structure the bouquet may as well been several feet long and it would have been sturdy. The armature was positioned , then held in place by cuttings of the fern for greening and shape. The stems of plumosus were very long and beautiful. 10 nice long stems, from my hip to the floor were 18 pounds, wholesale, a pound is worth $1.60. That is wholesale!!!I glued many pieces of the fern along the frame with the cold glue. The gloriosa lilies were purchased on the stem, also from my hip to the floor in sealed packages of 15 flowers in a package. The flowers were beautiful. Some of the 15 were buds, new green blossoms, but most were the perfect flower. We were concerned at how they will hold up over night. Some stems I put in the foam bouquet holder, many, a lot were glued in the bouquet, on the armature and the fern, no water source. There were 100 blossoms in the bridal bouquet and 8 stems of the plumosus fern. It is the first all lily bouquet that I have ever made. Thank you Emily for an exceptional experience, and knowing it was especially chosen by you was amazing. So I covered it, put it in a cool place.
The flowers were all white for the church with English Lavender, eucalyptus and hearts for the pews,white cyclamen plants with trailing English ivy, white roses,white spray roses, white gerbera,Italian ruscus. Simple, organic and classy.
The flowers for the reception were stunning red roses, hypericum,pinkish calla,pink cymbidium orchids, viburnum,red berries,red spray roses.
Back yo this morning,the cymbidiums had all gone down, every wired one was soft. We took them out, put them in a bath to harden them, which they did harden off, after I cut them all off of the wire. The last flower we ever thought may be sensative was, the gloriosa were perfect, in the bouquet I cut 3 flowers out and glued three in. At the ebd of the night they all looked brilliant!!!! fresh and new in the holder and in the glue. The other flowers were truly perfect.
We decorated the urnails which was a big hit, or miss?? Emily gave Ann, Db and I creative freedom, we took it.
The " Button Holes" for the men were delivered to their prospective homes, the bridal bouquet and bridesmaids were delivered to the brides home. The Best man is in charge of making sure everyone has one. Parents flowers were delivered to their homes. The Town Cars picked up the bride, groom and wedding party, 6 maids and 2 Best men.They had pictures taken at their homes, then came to the church. Everyone was in the church, the groom and Best Men were in the front of the church, Emily came in with her father who stayed with her the entire time. The maids sat in the front pew during the ceremony. They were pronounced man and wife, then went to the main alter with the vicar, then to the side where they signed the papers. The mother of the bride and mother of the groom were the witnesses. We left the church, many photographs, throwing of biodegradable rose petal looking confetti. The town cars took them away to the reception site. We arrived to a line of servers with trays of wine, and appitizers, stood outside on a nice patio area by the golf coarse, more pictures, then into the reception, great set down service meal, speeches, and a really great band, photo booth, everything.Unique to the bride and groom
Tomorrow ( Sunday ) I will head home, good feelings about my experience, and looking forward to coming home. The best of the best.
I will add pictures when I learn how, promise.
Thank you for sharing my trip with me. The shoes were perfect Marge.

Thursday, November 10, 2011

11/10/11 England

This morning on my walk I could see my breath, not really cold, just crisp on the edge. The clouds were so low I was walking through them. Each morning I go a wee bit further, watching the street signs and names. The street manes are low close to the road, say calf high on me, white with black lettering. The names keep entertaining me, with the names, Wills Old Road,
No end Lane, The Fen, Woodhill Close, Stepford Turn. Many of the homes have names. The area where I am living is Parsonage Farm, the cottage I am in is Goose Cottage. The names go with the property so have been the same for many years.
A cottage, small, old style, bungalow is larger and newer, one story, floor. Chalet is a two story house that looks one story on the outside. On Cape Cod they are called Soap houses. Terraced house id larger, with two homes. The Semi,is attached to another house but with a driveway between. Then the detached home, single family, from three to 8 bedrooms, then the Mansions, Manor Houses, Estates,are huge homes. Man of these have areas the owners live in and open the main areas for people to come visit, tour and some are bed and breakfasts, all depending on area, economy.Some have, as many large plantations in Southern US have sold the land in front of and around the main house to keep the main home. The land on each side of the driveway is held on to.
The flowers for the wedding arrived this morning. We cut and processed outside, a bit wet and chilly. I caught a bit of a chill, so came in to do the corsages and bouts inside. The flowers are beautiful. Emily's brides maids dresses are dark navy blue. The maids have handtied of roses, calla, ivy,viburnum ivy,hypericum. The bride is gloriosa lilies and foliages. The flowers are lovely. I will finish them tomorrow, detail it .
There are pictures, I will send them when I can.

Wednesday, November 9, 2011

11/8 Wednesday Chelmsford, Essex, England

Up and for a walk, I go in a different direction each day, to know the area better. There are several schools around. The young people walk to school with their uniforms on, several different schools and levels. Some on bikes, or walking alone, many in groups with fun school bags, each unique to themselves.
Ann and I headed to the train station, we were dropped of by a friend in a sweet Fiat, BJ would love that. I will take a picture for him. It was fun traveling on the train to Liverpool Street Station, transfered
to " the tube", the underground to The Covent Garden area of the city where the oldest flower and fruit markets were and still are.
We were going to drive to the flower markets in Belgium today for wedding flowers. Emily wants Gloriosa Lilies in her bouquet, long and trailing , unique. We were not sure if the companies in England will be able to provide the number of blossoms that we want. They are able to, so instead Ann called The Covent Garden Academy of Flowers, a flower design school located in the heart of London, associated with the University of London. It is a wonderful, amazing place with a delightful flower shop at the opening of the building, as in the photo. Keith was in the shop, a charming man. Keith announced our arrival to Gillian Wheeler the school principal . Gillian brought us into the school where there were 4 classes in session. One was a two day wedding design class where the students were listening and watching an instructor teach them how to create a bridal bouquet in a bouquet holder. There were students creating corporate designs, lovely, very creative, another session of creating corsages. They only wire and tape, no glue. The fourth group were creating flowers for a theme, one Swan Lake, another Gone With The Wind, another Sleeping Beauty. Some classes are two day some are 4 day some are one day up to 30 weeks. It is a varied schedule.
We walked around the Old Covent Garden area, bought fruit for lunch. There were people performing, singing, dancing, mime,juggling all over the area. There are some wonderful decorations all over the gardens for Christmas.
Since they do not have Thanksgiving they are all into Christmas, it is lovely, lights and gifts everywhere.
Amazing, one of a kind gift of a day, being able to teach , share time with a good friend.
It was a great trip back home. We worked on the designs for The Bowls Club celebration.
Ann's son Wesley and his wife Emma and two boys asked us to their house for dinner, it was fun, the boys,Noah and Zabe are entertaining and darling.

11/7 Chelmsford Essex England

11/7--Tuesday-- was a very busy day I will recap . I was up again early to take a nice walk. It is cloudy, a bit rainy, without rain, and beautiful. It is a gift to be walking in England, old England...WOW
We went into London to a plant and tree wholesale house and and to the floral wholesale house to make sure we have the flowers and supplies that we want for Emily's wedding. Ann is involved with the Lawn Bowls Club. She travels with them to participate in tournaments all over Europe.They are having a huge event, we are doing the flowers for that as well.So we picked them all out, containers and all.
On the way home we stopped at Capel Manor College in London. Ann had made an plan to stop there for a visit and for me to talk/lecturer the students of American Design, not a formal lecturer, they wanted to know about the markets in USA , what the designers in shops and event sites do. They wanted to know what they make for wages, if there are jobs, what the designers are to wear, design magazines, everything.It was a very nice time . They were doing some vignettes on wedding d design, we watched, talked and headed for home.
At home we began to moss the letters and hearts to decorate for the wedding. We transplanted trees Monday night so they can settle in before we need them. Each moment is an adventure.
We went to the church for rehearsal Tuesday evening. The Vicar is wonderful, low key, funny and really interested in the young couple and the family. This is a huge family , there 6 brides maids, so lots of fun family. It is an old old country English church with the cemetery right in the front and side yard, just like in the movies. After that we went to the country club to the reception site. We had a delightful dinner of fish and chips, so so good.
When I have another lesson on how to add pictures I will and put the description on each.

Monday, November 7, 2011

11/7

This morning I was up early taking a nice walk, watching where I was going, stayed on my path and succeeded in not being lost. Yippee
We went to Writtle college this morning , floristry classes were in session. It was great being there again after 3 years, not much has changed in the classrooms, but everything has changed, know what I mean.It is a beautiful facility . Then I was able to share some time and talk to the technicians, lecturers, and staff of the school, see the school store and processing areas.Really wonderful day.
Ann took me to The Beehive Florist here in Chelmsford before we came home. Beautiful shop, great staff, friendly and talented.
We came home, started dinner and went out to transplant some trees for the church for the wedding on Saturday. It is chilly, but rather beautiful. Having my habds in the dirt that smelled so good was fun. Ann and I laughed and hav fun.
Tomorrow we are back to London to wholesale houses to choose flowers for the wedding. Wednesday I will be doing a program at the University of Grennich. I will be at The Academy of Flowers at Covent Gardens.

117

Sunday, November 6, 2011

11/6/2011 pictures






11/6 Chelmsford , Essex, England

November 6, 2011, today is my son BJ's birthday. Happy Birthday BJ. I think this may be the first birthday we have not been together. OH well I was there for the first one.
After a lovely night sleep I was up for a walk. I went for a half an hour, staying to the left all of the way out into the country road back to another area. When I turned around to come home, staying to the right I was lost. The English countryside, flowers, trees activity tool a hold of me, captured me right into it all. I walked and walked, finally asking a lovely lady where Broomfield, The Parsonage Farm is?? Her husband bowls with Ann, she turned me around, I was headed towards London. She walked with me and headed me the direction of home. It was a beautiful walk.
The minute I arrived home we left for London, Columbia Road Flower market. An outdoor market where they sell flowers on the street to everyone, yelling out specials. One seller was saying he must pay the rent tomorrow to buy from him. Another was saying the other sellers are selling junk, his are the best. Flowers, plants, trees, anything fresh.
Behind the street market were darling shops of every type food, gift, garden, coffee, custom made clothing.
We stopped at this little coffee market and bakrey for English tea and quiche,and headed home.

Saturday, November 5, 2011

11/5/11 Chelmsford England

Chelmsford England is an hour and 15 minute drive from London. The flight was easy and uneventful, I slept most of the way. Had an isle seat, which I like best. The flight landed as scheduled at noon , it took an hour for customs. Ann and Deb were waiting for me. It was so good to see them.
We drove to Ann's house. I will take pictures. The house she lives in was an old stall/tack house.It was once a stable , barn and carriage house for King Henry the 8Th. Ann lives in the stable, Deb , one daughter and husband re did the barn, and are living in it. The carriage house and area is rented to Michael's partner and family. It is more than amazing. I will learn how to post pictures.
I went for a long walk this late afternoon. They said it is usually rainy and cold this time of the year, but not today. It is cloudy, and warm, many trees still have their beautiful leaves.
It is all so rich in history.
We went to another of Ann's daughters house. Emily, the bride to be and lots of family were there to work on the favors for the wedding.
A custom I learned about is there are a certain number of people, close people invited to the church ceremony, 125. The reception, a set down dinner there will be around 175. After dinner friends and others( friends and anyone that wants to share in the celebration) are invited to come to the dance and party. Great way to include everyone.
Not sure what will happen tomorrow. Next week one day they think we may have to drive to Belgium for flowers. We will go visit several shops around and in London, plus wholesale houses in London. I will teach at a couple colleges in the area. Maybe we can have some teacher come to our classroom to teach some classes!!! That will be very nice, exchange information.

Wednesday, September 28, 2011

Classes starting October 3, 2011

The evening basic design class begins October 3, 2011 in the Learning Center at Koehler & Dramm's Institute of Floristry. The class is from 6:00 to 9:00 Monday, Wednesday and Thursday evenings. There is an evening basic class twice a year, the next will be late spring in 2012. Call Cheryl at 612-362-3133

Floristry 2 week is October 3-7 from 7:00 am to 4:00pm. This advanced design class focuses on the techniques of design while centering in more closely on the principals, secondary principals and elements of design. Beyond the free standing and three sided arrangements. Care and handling of fresh flowers and foliage's continue, advancing into care and handling of speciality crops and tropicals. For more information contact Cheryl at 612-362-3133

Wednesday, September 21, 2011

North Dakota State Florist Convention (9/8/2011 - 9/11/2011)

North Dakota State Florist Association convention was held in Jamestown, North Dakota, September 8, 9 and 10. The convention is generally held in Minot, North Dakota, because of the devastation and flooding this spring/summer of 2011 it was relocated to Jamestown.

Jamestown is a delightful city located south central North Dakota. The prairies are filled with colorful wildflowers, not usual for this time of the year as it is so dry, not now. The fields and crops are growing with moisture and energy from the sun. It was a beautiful drive from Minneapolis.

Dave Anderson a delightful seasoned sales person from Koehler & Dramm was our driver, Bobby Bernstrom a new sales person was the navigator. Bobby has been in plants previously to fresh and order puller and supervisor of order pullers before that. Bobby has been with K&D for 6 1/2 years. I was the rider and owner of the GPS on my phone (Irene to the boys).

See K&D article and photos about the convention

Friday, August 19, 2011

Institute of Floristry at The State Fair

September 3, from 9:00 am to 9:00pm The Institute of Floristry will be in the center Rotunda at The State Fair in the Horticulture building. Come see the demonstrations, the special class offerings. Sign up for a free class offehttp://www.blogger.com/img/blank.gifring.It is a great day at The Great Minnesota Get Together. I believe there is a state law that everyone must attend , so I'll see you there!! The secret word is Cheese Curds.

Read more

Monday, July 25, 2011

Sympathy information from SAF Sales Wake-up

Sympathy Business Resources



Tired of seeing “In Lieu of Flowers” in the obits? SAF materials can help you connect with local funeral directors, explain the importance of flowers to the bereavement process and promote your sympathy business. Check out these free tools and more at www.safnow.org/sympathy.


Sympathy Business Checklist
Advice, talking points and suggested wording for letters to funeral directors
Thank-you brochure for funeral directors
List of alternatives to the “in lieu of” phrase
Promotional ideas
Radio commercial scripts
You also can purchase SAF’s “Nature’s Sympathy Card” poster, statement stuffer and other promotional materials online.

Sunday, July 24, 2011

Marna Hansen

Marna Hansen, the business associate instructor at The Institute of Floristry has a new knee as of Monday July 18. She was in the hospital for several days, and is now in the care center recovering and receiving PT and OT for a few days. She will be going home this coming week to recoup for a few weeks. She will enjoy your cards and notes. Please send them to : Ardith Beveridge % Koehler & Dramm Wholesale Florist---2407 East Hennepin Ave, Mpls, MN 55413. I will take them to her personally. She will appreciate knowing we all care and pray for her fast recovery.

Wedding Class

Start August out with the Wedding Class.
August 1-5, 2011 7:00AM-3:30 PM
We will make several styles of bridal bouquets with fresh flowers, some bridesmaids, flower girls and ring bearer designs. Then we will make corsages the wire and tape method, perfect the cold glue method, and combine both methods. We will make many styles of boutioneers, and headpieces.
In this class we create the "personal" flowers for the wedding. It was previously called "body" flowers, now more politically correct personal flowers.
Come join the class, learn how to update your style, create with a variety of fresh products and supplies.
You are able to take home what you make.
I take classes all over the world to bring current trends and techniques to the Institute of Floristry students.
Call 612-362-3133 or go to kdiof.com or koehlerdramm.com,Institute of Floristry

AAF--- American Acedamy of Floraculture

Many of you have asked me how to gain certifiactions in the floral Industry. AAF is from SAF, Society of American Florists. One must be a menber in good standing with SAF to apply to be AAF. The other major factor is that you have to be in the floral industry for 10 years or more. That is in any area of the industry, in growing, selling, designing.
Your first step is contacting SAF through the web site www.safnow.org. Ask how to join SAF, then join. They will send you the necessary papers and talk with you to answer your questions. Once you are a member ( in the same conversation) ask them to show you how to find the application form on the site. Copy it, fill it out and return before the due date which is the end of January each year.When accepted you will be inducted in the Autumn of that year at the SAF convention.

It is time to do this for yourself and your professional carrer.

Tuesday, July 12, 2011

Floristry 1

This is a wonderful Floristry 1 class. Everyone is so kind and helpful and sharing and and and, wonderful. The morning is full of information, the afternoon designing with beautiful wonderful roses of every color. The classroom lights up with the sights and fragrances of the flowers and the smiles of the students. It is no wonder that it is the best job in the world sharing what I love with people that love the same things with a passion...and that is flowers.
We learn about each other. Each are here to express themselves, to create. The energy in the room is amazing.Oh yes and we made bows, we did not try to make bows, we made beautiful bows, often to the surprise of the maker. One student , we will not name names, said she could not make bows, " they have a bow board at the shop." WELL, she can make bows, beautiful ones at that, but I am sworn to secrecy so she will not have to do them at the shop. I predict by the end of the class, she will be making bows volentarrily, because they are fun to do. We'll see, I'll keep you in the loop( pun there!)
Today we will tour the facility, look at books, learn mechanics and designing in foam, free standing designs. It is a full day, I can hardly wait to start.

Monday, July 11, 2011

Business Cards Reflect Your Brand, For Better or Worse

Your business card “says/screams/whispers volumes” about your worth, says small business champion Cinda Baxter in her blog, “Always Upward.” A chic, polished card conveys success, while a “chintzy” card gives an impression that is “wobbly, or worse,” she says.
Not sure yours makes a good statement? Follow these business card dos and dont’s from graphic designer Nancy Owyang, founder of Eye 2 Eye Graphics:

DO:
• Pick “memorable” attributes. Abandon the black 12-pt. Times New Roman or Comic Sans and play with design, color, shape, size and texture for a card that doesn’t resemble anyone else’s.
• Tell a story. Don’t just slap on your title; communicate “what you do, how well you do it and why you do it better than anyone else,” Owyang says. Instead of “floral designer,” try an endorsement such as, “providing Charleston top-rated floral arrangements and service.
• Print on paper that people can write on. Many people like to make notes, which doesn’t work on high-gloss paper, unless you hand out permanent markers, as well, Owyang says”

DON’T:
• Use Gmail, Hotmail or AOL for your business email. Using a personal email address “is a mark against your professionalism and credibility,” Owyang says. An email address with your business URL is more serious and it reinforces your business name with customers.
• Have advertisements for other businesses on back. In exchange for free printing, some printers put their information on the back of the card. This distracts from your brand and hints that you didn’t invest much.
• Include outdated information. Crossed out or inaccurate information diminishes your image. If you move or change your number, get new cards printed as soon as possible.

source: www.safnow.org

Saturday, July 9, 2011

Audrey from Cut Off, LA

Audrey C. from Cut Off, LA is in Minneapolis with her family. We have been friends for so long, but I am usually there visiting and doing a program for the state association. She is here visiting me and The Mall of America. It is a gift to see and share time with her and her family. The friends you make in the floral industry will be with you the rest of your life. Treasure each other.

Thursday, July 7, 2011

Ardith's Social contact addresses

Udesign With Ardith Blog:
http://ardithbeveridge@blogspot.com/

Please "like" Institute of Floristry Facebook page:
http://www.facebook.com/home.php#1/pages/Koehler-Dramms-Institute-of-Floristry/141863362551082

Koehler & Dramm's Twitter account: Follow us here too:
http://twitter.com/#!/KoehlerFlorist

Ardith's Facebook account:
www.facebook.com/people/ardithbeveridge/1558530092

7-7-11 hands On Wednesday Class

Thank you to each of you that attended the Hands On Wednesday class last night. It was good to see you and create with you.
The subject last night was Volumetric Design Style. The Volumetric Design Style is a three-dimensional, closed form composition consisting of a clearly defined geometric shape that is wholly or partially filled or outlined with plant material and or decorative accents. None of the materials used should violate the integrity of the geometric form. ( AIFD A Guide To Floral Design) Sold at Koehler & Dramm.
The format of the HOW classes are , the style is introduced and discussed. I begin the mechanics, the students follow. Then I do a sample up to a point so you have the overall style in your mind, then you and your creativity take over to interpret the style with the fresh product available.Everyone learns from each other , I learn from you and you from me. It is great fun.
August 3, 2011 from 6:00 to 8:00PM is the next HOW. Line/mass design is the subject. Call Cheryl at 612-362-3102 or e mail her at cstanius-deiman@koehlerdramm.com, ask her about the special multiple HOW class price .
Your education is yours, no one can ever take it from you. Keep current in our industry.
AA

Wednesday, July 6, 2011

Join Society of American Florists (SAF) today

Go to safnow.org to see the benefits you receive by becoming a member of The Society of American Florist . Floral Management mazagine is filled with educational and informational articles from the field to the customer. The publication is sent by mail or e mail, your choice. Contact SAF, see how to join as your business or individual if you are working at a shop or a contract designer. Be a part of the professional association that is there for you.

You may be eligable to join American Academy of Floraculture (AAF) and Professional Floral Communicators International (PFCI). Why not look into it today. Any questions I will be happy to help or contact SAF directly, they are kind, helpful and have the answers.

Friday, June 24, 2011

Quote from Alice in Wonderland by Lewis Carroll

" There is no use in trying," said Alice; "one can't believe impossible things." " I dare say you haven't had much practice," said the Queen. " When I was your age,I always did it for half an hour a day. Why,Sometimes I've believed as many as six impoissible things before breakfast."

Think about it , believe.
AA

Thursday, June 23, 2011

2012 Hands on Wednesday classes

We are planning the 2012 class schgedule right now. So many of you have told me ideas you have for Hands On Wednesday classes. These are 2 hour classes usually the first Wednesday of each month.These are available to anyone that has taken the basic class. So bring on the ideas, what do you want to learn,remember or create?

Judging/Evaluation Workshop

The Judging/Evaluation Workshops throughout the five state area has been well received and useful. Several states are now giving the workshop to their board members and active membership.New Iowa Board of Directors for the state association are required to take the workshop and pass the test to be a Level I Judge. Wisconsin, Minnesota,North and South Dakota are right in there with them.
Koehler & Dramm's Institute of Floristry has the Master List of all Registered Judges . When planning a design competition in your area use these professionally trained Judges. Call or e mail Cheryl at 612-362-3133 ,cstanius-deiman for the formal list.
This workshop is not only for judges judging design competitions, it is for us as designers , owners and managers to make sure everything we make for our customers is the best. To attend a Judging/Evaluation Workshop call Cheryl, give her your name and e mail address. When the next date is set we will contact you.

Tuesday, June 21, 2011

It was a beautiful warm sunny day, children were dressed in their Easter finest, music, fun activities, celebrities and flowers. I left Minneapolis on Thursday, designed Friday, Saturday and Sunday on the South Lawn, the presidents back yard. The President and the First Family were visiting the guests on Sunday afternoon and stopped by to shake our hand to thank us. Each year it is an honor to be involved in this exciting historic event.

Monday, June 20, 2011